Many westerners associate Rwanda with the brutal genocide that overtook the country 30 years ago. But since then, Rwanda has made a huge investment in tourism — building new infrastructure, museums, music venues, and more. Now, it’s one of the most popular destinations in Africa. In this episode: Rwanda’s rebirth, how tourism has changed the country, and why this compelling narrative is more complicated than it appears.

SHOW NOTES:

How to rebrand a country
Mighty Popo’s KigaliUp Festival

Support Rwanda’s School of Create Arts and Music

Kigali Genocide Memorial
Tourist attractions in Kigali