Have you ever opened Instagram to see a bunch of people posting from the same place — Lisbon? The Amalfi Coast? Charleston? Japan? It’s no coincidence that every year, it feels like everyone is going on the exact same trips. In this episode, we’re going to pull back the curtain on the travel media industry and show you how a place becomes a viral destination.  

SHOW NOTES:

Check out Where to Next Y’all on Instagram
Read Natasha Nyanin’s stories and look through her photos on her blog 

The Differences Between Paid and Organic Content on Social Media

Under the Influence: Social Influencers and the Travel Industry

How COVID Changed Travel Writing